The year after launching we exhibited for the first time at the 2007 NFE.
Whilst there was interest at the exhibition it was clearly a bit too soon. The concept of online memorials was unfamiliar, and the technology a barrier. Most Funeral Directors did not yet have their own company website (how things have changed!) so it was going to be a few years before partnerships were established.
Founding Partner Jonathan Davies and original team member Sally Swann (now Partnerships Manager) nervously waiting to see if anyone will talk to us!
The first two funeral companies to decide to partner with us were Rosedale Funeral Home in Norfolk & Suffolk plus Richard Steel & Partners of Winchester.
This was to improve the bereavement after-care for their clients and to offer their families a simple way to collect charitable donations by credit or debit card.
Here's our chance to thank you for opening your doors, taking the plunge and showing faith in us.
We're delighted that so many other leading Funeral Directors have since chosen us, so that now over 1,000 funeral branches use the MuchLoved platform:
"Muchloved has improved our links with local charities and simplified our reporting to them"
Margaret Bone, Paul J King Funeral Directors
"MuchLoved stood out as the best package for us and it works so well. We are really pleased to offer it to our families"
Helen Wathall, G. Wathall & Son Ltd
"We chose the MuchLoved platform as it fully integrates into our website providing an appropriate space to share memories as well as rich functionality"
Sarah Moss, Digital Manager, Southern Co-operative
2014: Milestones on our journey >
"MuchLoved has far exceeded our expectations: both our staff and clients find the system easy to use and we feel it is a great offering"
Abi Pattenden, Freeman Brothers